About Lummet

Lummet separates the central management layer from each brand it powers.

One control plane, many independent brands

Lummet is a centralized technology and AI platform for managing, scaling and operating multiple independent digital brands. The management layer lives in one place, while every brand keeps its own identity, content, configuration and database.

How the pieces fit

  • The control plane is a separate application with its own database. It holds the tenant registry, encrypted access credentials, health information and Lummet staff accounts.
  • Each brand is a tenant that runs on its own, with its own database. The control plane talks to it only over HTTPS, through a signed API.
  • Lummet AI helps staff read and prepare changes across connected brands, with an explicit confirmation step before anything is written.

What Lummet is not

The control plane does not read a brand's database directly and does not hold a brand's content. Removing a brand from the control plane removes only its registry entry. It never deletes anything inside the brand.

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